Do you have a love for the wine? Take charge of your passions. Learn the processes and techniques for wine production and selling. Understand how to communicate professionally in the wine industry. Set yourself apart from others in hospitality and tourism by specializing in wine business.
The Wine Business Certificate provides students the opportunity to learn many aspects of the wine business from the history, geography, and environmental requirements to the growing of grapes. Students will learn the processes to make, bottle, and sell wine including sensory evaluation techniques and communication about wine. Students will apply business principles from sales and marketing to effectively market and promote wine, along with learning management, accounting, computer applications, and hospitality and tourism factors that are important for successful wine businesses.
This program prepares students to pursue a variety of possible wine industry jobs that range from tasting room sales representative, direct sales manager, and regional sales manager to wine advertising, sales, public relations and marketing, and wine merchandiser. Upon successful completion of this certificate program, the student will be able to demonstrate knowledge of the global and regional wine industry including how regional climates, soils, and landscapes are associated with growing grapes and producing wine. They will understand how wine is made, evaluated through sensory analysis, and represented in marketing of the product. They will also understand wine distribution methods and wine markets, pricing structures, and have operating knowledge of global retail wine sales.
This certificate program is open to undergraduates, graduates, and post-baccalaureate students.
Students must complete the course requirements listed below (36 credits) and the SOU requirements for a BA or BS degree or the transfer equivalent. A majority of the credits must be taken at SOU.
Whether working in the wine industry or other business industries, wine is an integral aspect of business networking and maintaining business relationships. A Certificate in Wine Business can enhance a student’s resume by adding tangible wine business skills making them more knowledgeable, conversational and competitive in the job market.