This email promotion is a sample of a typical phishing attack. It is meant to be enticing, and it attempts to use a locally known business for the promotion.
1. The first thing to ask yourself about this email is, "Do we really get this type of email in our inbox?" Our Gmail spam filters generally catch mass-marketing campaigns. Emails like this get through, because they may be specifically set to your address as opposed to a list.
2. This is tricky, but the actual domain name for The Human Bean is "thehumanbean.com". Not easy to notice, but simple to check.
3. As with the other emails, the links in this email all direct to "dontclickthis.knowbe4.com". This is an easy check you can make by hovering over links in the email.